Filed under: Big 10, Gambling, Sports Business and Media
Like 'em or not: Legends and Leaders are here to stay, at least through the 2011 season.A Big Ten spokesman told FanHouse that the Big Ten will keep the division names -- Legends and Leaders -- through the 2011 season and for the unforeseeable future.
When the league announced the new division names on Dec. 13, it received a great deal of negative feedback from the media and the fans. So much that Big Ten commissioner Jim Delany said in a radio interview last month that the league would "make an assessment whether or not it's sustainable."
That decision has been reached, Big Ten assistant commissioner Scott Chipman told FanHouse.
"Short term there is no plan to change," Chipman said. "They will definitely be utilized for the 2011 football season. It would be impossible to measure their sustainability without using them as they were intended to be used. But like any of our branding or marketing efforts, we will continuously review all aspects, conduct market research and test sustainability."
The Leaders Division consists of Illinois, Indiana, Ohio State, Penn State, Purdue and Wisconsin. The Legends Division: Iowa, Michigan, Michigan State, Minnesota, Nebraska and Northwestern.
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Source: http://ncaafootball.fanhouse.com/2011/01/13/big-ten-to-keep-divison-names/
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