Rodrigue Beaubois Assigned to Texas Legends for 'Marketing Support'

Filed under: Mavericks, NBA Media Watch, NBA D-League, Sports Business and Media, Austin Toros, Rio Grande Valley Vipers, Texas Legends

Tuesday, along with the earlier announcement of Dominique Jones, the Dallas Mavericks announced that they have assigned second-year pro Rodrigue Beaubois to their NBA Development League affiliate Texas Legends. With the addition of the two Mavericks players, the Texas Legends will boast an unprecedented seven (SEVEN!) former first round picks on their roster going into tonight's home opener against the Austin Toros.

Except that Beaubois will not suit up for the Legends. Not tonight, not during however long this assignment might last. It's simply, as Mavericks owner Mark Cuban wrote in e-mail following the announcement, for "marketing support."

And that, basketball fans, is where the Legends get too gimmicky.

Some said that the first move the Legends made, the hiring of Nancy Lieberman, the first female head coach in the history of NBA-affiliated basketball, was a gimmick. After sitting down with Ms. Lieberman and realizing how knowledgeable she is, combined with what she's done thus far in her basketball career, I've learned first hand that she was a great hire -- not a gimmick.

 

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Source: http://nba.fanhouse.com/2010/11/30/rodrigue-beaubois-texas-legends-marketing-support/

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