Sunday, September 26, 2010

Hey, Ines Sainz: a Little Gratitude for AWSM Might Be Nice

by Milton KentFiled under: Sports Business, Sports Media, Sports Business and MediaThere's no law that says that Ines Sainz has to be grateful to the Association of Women in Sports Media, in the same way that a person who's in danger of drowning doesn't technically have to thank the lifeguard that saves her.

But Sainz's declaration that AWSM "acted so impulsively" in coming to her defense in the roughly two weeks since members of the New York Jets' playing roster and coaching staff demeaned her is more than just a violation of Miss Manners' code of civility.

For Sainz, the former Miss Universe contestant turned television reporter, not to recognize the significance of why an organization of female media workers would want to protect the interests and good name of a woman who had been harassed in the workplace is incredibly short-sighted.

From the moment word broke that Jets defensive backs coach Dennis Thurman threw passes near Sainz during a drill to try to get his players to run into/brush against her while she waited to interview Mark Sanchez, AWSM leapt to her defense.

And when word emerged that Sainz was the object of leering and catcalls in the locker room, AWSM again fought the good fight on Sainz's behalf, requesting that the NFL conduct a full investigation and hold people accountable. As a result, the league will conduct training sessions with all 32 teams.

The Jets will foot the bill for these sessions, and while neither NFL commissioner Roger Goodell nor AWSM president Amy Moritz would call the bill a fine, the Jets aren't picking up the tab out of the kindness of their corporate hearts. Permalink | Email this | Linking Blogs | Comments

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