Friday, September 17, 2010

Networks' Game of Hot Potato With US Open Final Disrespects Tennis

by Greg CouchFiled under: Media Watch, U.S. Open, Sports Business and Media

Tennis takes quick hands, incredible anticipation and coordination, flexibility and the willingness to be humiliated over and over again while retaining your focus and determination.

And that's just what it takes to be a fan trying to follow the game from home.

It takes a gymnast to be a tennis fan.

What does it say about a sport when its staple event in this country, the U.S. Open men's final, is treated like a hot potato by the networks? Over two days and three networks, no one would commit to the match.

CBS: I don't want it, you take it. ESPN2: No way, you take it. ESPNClassic: But we have celebrity bowling!

Rafael Nadal was on the verge of making history, as the networks kept telling us for two weeks. He was winning his first U.S. Open, completing a career Grand Slam.

But in the second set Monday, it started raining. And CBS decided it was done with tennis for the night, chucking history over to ESPN2, which was willing to show the match for a while. Permalink | Email this | Linking Blogs | Comments

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